This course offers a practical and engaging introduction to how artificial intelligence (AI) and data management are transforming business, marketing, and society. Participants will explore how AI is embedded in everyday applications, from social media to online shopping, and gain a foundational understanding of how data is collected, used, and regulated across various jurisdictions.

Real-world case studies from brands like Porsche and Jaguar illustrate how AI drives customer engagement and personalisation strategies. The course also dives into critical discussions around global data protection laws (e.g., GDPR, PDPA etc) and the ethical considerations in deploying AI technologies. Learners will leave equipped with both conceptual knowledge and the critical thinking skills needed to become informed users and responsible innovators in the digital age.